In the heart of the Southern Highlands, Njombe, lives Shukuru Msigwa, an ambitious entrepreneur who runs Shukuru Malimbichi—a thriving vegetable business specializing in cabbage, carrots, eggplant, green peppers, chili, okra, and more. For years, Shukuru nurtured a dream of expanding his business beyond the borders of his local markets. Yet, like many entrepreneurs, SMEs, and AMCOS in Tanzania, he faced challenges that seemed insurmountable. The complex world of horticultural trade, with its intricate export regulations and daunting market requirements, stood in the way of his vision.
Shukuru was determined, but he knew he needed more than just determination to turn his dream into reality. Navigating the labyrinth of export procedures and understanding how to position his business in new markets was a task he couldn’t tackle alone. He needed expert guidance to unlock the potential of his business and elevate it to the next level.
Enter 360 Connect. Recognizing the barriers that entrepreneurs like Shukuru face, we partnered with Feed the Future through the Kilimo Tija Horticulture Productivity Project to offer tailored Market Access and Export Consultation Services. We worked closely with Shukuru, helping him decode the complexities of export regulations and develop a strategic plan that would pave the way for his products to reach new markets.
Our partnership didn’t just stop at advice and planning. We connected Shukuru with the right partners—people who could help him navigate the international market terrain and ensure that his vegetables met the necessary standards for export. With our support, Shukuru not only learned the ropes of the export business but also gained the confidence to step onto the global stage.
Today, Shukuru’s business is a shining example of what can be achieved with the right support. His vegetables are no longer confined to local markets; they are making their way into new regions, and Shukuru is making significant strides toward becoming a key player in the global horticultural market.
Shukuru’s journey is more than just a story of business growth; it’s a testament to the power of collaboration, expert guidance, and the drive to dream big. With the support of 360 Connect and the Feed the Future – Kilimo Tija Project, Shukuru’s once-local enterprise is now reaching heights he had only imagined.
Are you ready to take your business to the global stage? Let 360 Connect be your guide. Together, we can turn your aspirations into achievements.
